FIFA has introduced an important change to its ‘Player of the Match’ award ceremony during the 2026 FIFA World Cup, allowing selected players to receive the honor without alcohol-related branding in recognition of their religious beliefs and cultural sensitivities.
In this regard, under the new policy, players who request an alternative presentation are provided with a special trophy and a neutral backdrop that does not feature beer sponsorship branding.
The policy drew widespread attention after Morocco’s Ismael Saibari received the award following his outstanding performance against Scotland, where he scored the tournament’s fastest opening goal.
During the post-match ceremony, the usual beer sponsor’s promotional backdrop was replaced with a neutral design, indicating FIFA’s effort to accommodate the player’s religious and cultural preferences.
In this sense, the several other players have also received the non-branded version of the award. They include Egypt’s Emam Ashour, Jordan’s Ali Olwan, Iran’s Ramin Rezaeian, Qatar goalkeeper Mahmoud Abu Nada, and Ivory Coast’s Yan Diomande.
In addition, the FIFA spokesperson said that the alcohol-free presentation is available upon the request of the selected player. The same policy also applies to players who have not yet reached the legal drinking age, ensuring that award presentations remain appropriate for all recipients.
The move indicates FIFA’s broader commitment to promoting inclusion, diversity, and respect for the cultural and religious values of players participating in the world’s biggest football tournament.
The governing body aims to ensure that athletes can celebrate their achievements without compromising their personal beliefs.
The development also recalls an incident during the 2018 FIFA World Cup, when Egypt goalkeeper Mohamed El Shenawy attracted international attention after declining to be associated with the Player of the Match award because of its alcohol sponsorship.
The decision created discussions about balancing commercial partnerships with respect for athletes’ religious convictions.
FIFA’s latest policy is being viewed as a step toward creating a more inclusive environment, allowing players from diverse backgrounds to be recognized for their performances while honoring their individual faith and cultural identity.
