Millions of videos vanish overnight: TikTok’s latest report raises new questions

Millions of videos vanish overnight: TikTok’s latest report raises new questions

TikTok has released its Community Guidelines Enforcement Report for the third quarter of fiscal year 2025–26, offering a detailed snapshot of how content is monitored and removed across Pakistan and the rest of the world. 

The figures mention the platform’s expanding use of technology to regulate online activity, they also reveal patterns that are drawing renewed attention from digital policy observers.

The report suggest between July and September, TikTok removed a total of 28.19 million videos in Pakistan for violating its community guidelines. The company stated that enforcement during this period was largely proactive, with 99.8 percent of the violating content detected before being reported by users. 

Notably, 95.9 percent of these videos were taken down within 24 hours of upload, indicating what TikTok described as rapid response mechanisms. In this sense, the report indicates that most of the content removals in Pakistan were identified using automated technologies. 

Human reviewers were involved only in cases that required professional judgment or consultation with external experts. TikTok focused on that this hybrid approach is designed to balance speed, accuracy, and fairness while maintaining a safe digital environment.

During the same quarter, TikTok removed 204 million videos worldwide, accounting for approximately 0.7 percent of all uploaded content. Of these, more than 186 million videos were flagged and removed through automated systems. 

However, following additional reviews, nearly 9 million videos were later restored, suggesting ongoing refinements in enforcement decisions. TikTok reported a 99.3 percent proactive removal rate, with 94.8 percent of identified videos deleted within 24 hours. 

These figures underline the growing reliance on artificial intelligence and machine learning in moderating content at scale.

The report sheds light on account-level actions. During the quarter, TikTok removed over 118 million fake accounts and disabled more than 22 million accounts suspected of belonging to users under the age of 13.

The report also categorizes the nature of removed content. So far, around 30 percent of deleted videos involved sensitive or adult material, while 15.7 percent violated safety and civility standards. An additional 2.7 percent breached privacy and security rules.

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